What Is Comparative Advertising?

[dollyy]

Comparative advertising is an advertising and marketing strategy that involves conducting a direct comparison between specific products that compete in the marketplace. The idea is to demonstrate that one product is inferior to the other product in some manner, thus enticing consumers to purchase the obviously superior product. In addition to use in promoting various goods and services for sale, comparative advertising is also sometimes used in political campaigns.
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[ellehc]

Could you give an example of Comparative Advertising? Thanks!

[sell suspenders]

(07-27-2010 01:44 AM)ellehc Wrote:  Could you give an example of Comparative Advertising? Thanks!

I want to know it too,thanks