Avoid SEO Mistakes

[dollyy]

Don’t Use Flash for SEO - Flash websites are very eye-catching but search engines cannot read or index this type of content. If it is impossible to avoid a Flash-centric website and you need search engines to index it, you will have to offer an html version too. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.

1. Don’t Use too Much JavaScript - Searchbots are not designed to read and understand JavaScript code. If a website contains a few lines of text in the JavaScript code, chances are that searchbots will ignore the entire block of code along with the text. This is true in the case of JavaScript menus. Try to keep the use of JavaScript to a minimum. Alternatively, create an external JavaScript file if it is unavoidable.

2. Do Implement a Robots.txt File - The primary purpose for using a robots.txt file is to gain complete control over the data indexed by the searchbots. Implement a Robots.txt file only when you want to prevent unwanted web pages from being indexed. A robots.txt file is always placed in the root folder of the website where the searchbots can access it easily.

3. Do Target the Correct Keywords - Targeting the wrong keywords is a common mistake many optimizers make and even worse – veteran SEO professionals do it. Marketers select keywords that they think are explanatory of their website but the average searcher does not think in those same keyword terms. Picking the right keywords can increase or decrease traffic to your SEO campaign. A first-class keyword suggestion aid, for example the Google search-based keyword tool will help you find keywords that are appropriate for your site.

4. Do Include Long Tail Keywords - With a million websites competing for short tail keywords, it can take more than 6 months to rank in the top 20 for a competitive keyword. In this case, long tail keywords come in handy. Long tail keywords are more specific and can contain the name of a specific product, brand or city. Ranking for long tail keywords is comparatively easier and the rate of conversion is better than that of short tail keywords. Do include keywords in the title tags.

5. Do Maintain a Uniform URL Structure - If your website is dynamic, then you need to modify the URL structure of the web pages. This maintains uniformity and helps searchbots to understand which page it is indexing. It is very easy to maintain the URL structure in dynamic websites. Blogging platforms like Wordpress provide an option for permalinks. Customized dynamic websites can use URL rewrite in the .htaccess file for the same.
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Proofreading
SEO Copywriting

[bongeria]

Here are some other common mistakes:

Linking to sites with bad reputation (or good sites gone bad).
Failing to have links to other relevant web sites (do not be a dead end).
Poor grammar and spelling. Don't forget to spell-check!
Excessive use of keywords (or keyword stuffing) looks unprofessional and might get your website blacklisted on search engines.
Failing to have unique titles for every page.
Failing to have alt descriptions for images, graphics.

[HaroldTyler123]

SEO Mistakes which Web Designers & Web Developers should avoid is the
Splash Page :
I’ve seen this mistake many times where people put up just a big banner image and a link “Click here to enter” on their homepage. The worst case — the “enter” link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.

This is fine if you don’t care about what a search engine knows about your site; otherwise, you’re making a BIG mistake. Your homepage is probably your website’s highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.

Your homepage should include (at minimum) target keywords and links to important pages.



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[colton1237]

Ranking for one word root phrases is nice, yet, you cannot afford to neglect the long tail phrases (key phrases using three of more words or local or regional references) while having enough flexibility to appear for the long-tail phrases which are typically closer to conversion as well. Someone typing in “buy a car” vs. “black 2009 ford mustang in new jersey” represent two different types of consumers. In this case, the latter is closer to conversion.

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