10 marketing steps

[honestman]

Here are 10 basic components to include in a Marketing Plan:
1.Product/Service Definition
Describe your product or service in simple and easy-to-understand terms. 
2.Target Audience
In conjunction with your company's product/service definition, take the time to clearly describe your target audience. Be specific as to the demographics and psychographics of your ideal buyer. 
3.Goals & Objectives
Set the bar as to what you want to achieve. Establish both short term and long term objectives for your company. Make your goals meaningful, specific, and measurable. 
4.Identify the Competition
Is your competition a series of small local vendors, or is it a group of large national companies with ample resources? Or, is your product/service so unique that the resistance is really a lack of awareness? 
5.Pricing
A guidepost for setting price involves estimating the monetary value your customer will receive, and understanding your financial goals and objectives. 
6.Establish a Marketing Budget
Marketing expenses can add up quickly, so set aside a specific dollar amount per month or per quarter. 
7.Look at Channels of Distribution
The planning is over; it's time to identify marketing tactics. Brainstorm a range of ideas to reach your target market with your value message. 
8.Set Specific Action Steps
Each tactical idea comes with its own set of action steps/road map. For example, if you want to mail a brochure.
9.Set Timing for Each Step
Listing action steps is not enough -- you must establish a timetable for each step. 
10.Get Accountability
The best laid marketing plans fail when they end up in your bottom drawer, never to be seen again. Therefore, it is CRITICAL to have an objective coach hold you accountable for taking charge and executing your plan. Consider “hiring” this person to help write your plan

[LaurenJadeTaylor]

hi friends
Here are 10 Marketing tips-

1. Become a student of your business. Study your customer, competitors and the industry trends. Make it one of your goals to become an ‘expert’ in your business, so much so that you know how your customers think. The more you know, the easier you will find it to get customers and give them compelling messages that convince them to buy your product or service.

2. Sit down with a friend or business contact and get them to put themselves in your customer’s shoes. Try to come up with ten new ways to market and promote your business. It’s really difficult to come up with these ideas yourself as sometimes you can get too close to your business, but someone else can often give you fresh ideas.

3. Remember that not everything you do to market your business will get you clients. Some things you do will be better for building your reputation or getting awareness of your business (PR for instance is very good at getting people to recognise your business is out there) than getting you clients. You need to have a good mixture of marketing activities designed to build your reputation, get awareness of your business and actually get your customers in order to market your business.

4. If you hate a particular aspect of marketing your business, don’t do it! For instance, if you hate cold calling, why push yourself to do it? There are loads of methods that you might like doing more AND don’t cost a great deal to do.

5. Do marketing!! Most small business owners don’t like marketing. It’s another activity that eats into their time. And on top of that, it’s not much fun. Ideally though, you should be spending 2 half days a week on marketing (at the very least), so choose something from my list of 50 ideas and do it!!

6. Decide what is a marketing activity for you – marketing for me is any activity where I spend time getting new or looking after existing customers (bar working on their projects). So, marketing could be emailing 5 customers a week to see how they’re getting on; writing a proposal; going to a networking event; seeing a potential new customer etc.
Why is defining what marketing is important? Well, once you start doing this, you will realise that you are doing some marketing…then it becomes easier to do more.

7. Stretch your comfort zone – write down what activities you’re comfortable with and also write down which ones you’re not comfortable with. Then choose one activity you don’t really like doing every month and get on with it!!

8. Most of us are very good at following up if we need to. For example, if I said to you “Here is a potential customer” you would probably contact them. But, how many of us follow up without a real reason? Try this exercise – next time you go to a networking event, get the list of attendees (usually available when you sign in) and then contact all those you haven’t met by email asking if they would mind spending 15 minutes on the phone with you so you can find out a bit more about each other. This is excellent for building relationships and may even get you clients too!!

9. Remember marketing is like riding a bike. Most people start off by peddling really hard (doing lots of marketing) and when they get busy and don’t market their business, they can coast for a while. But, if they don’t start to market their business again soon, their bike will stop and believe me, it’s hard work to start peddling again. So, you need to keep marketing all the time.

10. You need to have a good mixture of marketing activities designed to build your reputation, get awareness of your business and actually get your customers in order to market your business.

[Sandy]

I like the first point about becoming a student of your customer. I agree with it as until you know your customers' buying habits and preferences, you won't be successful.

[bryanfuller]

I am in marketing department, I had idea about marketing steps but they were not clear. Thanks for sharing it remind me marketing class lecture.

[hernandez9039]

Wow!!!!!! What a post!!!! It very helpful post........Thanks for sharing..
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[davidemarsh01]

Hi...
Thanks for sucha a nice post.
This steps are really useful.

[kinzie]

Great post, thanks!
"Sit down with a friend or business contact and get them to put themselves in your customer’s shoes." - good one, but i suppose a grass-roots aproach would be more successful: know your customer needs first - future promotion will be much easier.

[EmmaMadeleineMcDonald]

nice taylor

[ImaniAbigailWilliams]

This steps are really useful.It very helpful post..Thanks for sharing..

[matthew0099]

Thank you very much from a guy of this same field.......

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